How big tobacco, alcohol and pharma companies could enter the cannabis industry

The Canadian cannabis industry: Enter the giants
NCV Newswire (Canada)
Monday, November 6, 2017

The entrance of Constellation Brands in the cannabis industry has broken the insulation around cannabis companies — it is now incumbent upon the industry to embrace and prepare for the forthcoming wave of disruptive entrants that are better capitalized, more mature and better recognized than existing licensed producers. The cannabis industry is on fire. The combined market cap for public companies is over C$8.5B, provincial governments are preparing for the legalization of adult-use and, given that most governments are pursuing some version of a government-led model, licensed producers are identifying and securing supply agreement opportunities to lock in market share and stabilize revenues.