"We are looking in 2018 and 2019 at an extinction event for 75 percent of the existing cannabis industry in California," says cannabis activist/entrepreneur Steve DeAngelo of Harborside. For DeAngelo, the answer is in immediate engagement with the market at a scale that addresses the demands of the market. "You talk to any cannabis consumer in a legal market and ask them what is the biggest problem they have with cannabis, and they will tell you price," he said. "Here is the flip-side of creating regulations that do not allow for the development of large-scale cannabis agriculture." DeAngelo claims to be acting in the best interest of the future of the small farmer. (See also: I grow pot in California for a living. I’m worried about legalization)